Osano
A cohesive brand system that doubled marketing output and generated thousands of leads
The Problem
Osano, a fast-growing B2B SaaS company in the compliance space, had recently undergone a rebrand. However, the new visual identity included extraneous elements that felt haphazard and unprofessional, holding back the marketing team’s ability to execute at a high level.
The Problem
Osano, a fast-growing B2B SaaS company in the compliance space, had recently undergone a rebrand. However, the new visual identity included extraneous elements that felt haphazard and unprofessional, holding back the marketing team’s ability to execute at a high level.
The Problem
Osano, a fast-growing B2B SaaS company in the compliance space, had recently undergone a rebrand. However, the new visual identity included extraneous elements that felt haphazard and unprofessional, holding back the marketing team’s ability to execute at a high level.
The Process
I was brought in to establish a single, cohesive, and professional visual system. The initial project was to streamline all marketing collateral and social media graphics. This engagement was so successful that it led to a year-long retainer, where I acted as their on-demand brand partner. My work expanded to include updating website graphics and designing high-concept themes for their entire industry trade show presence.
The Process
I was brought in to establish a single, cohesive, and professional visual system. The initial project was to streamline all marketing collateral and social media graphics. This engagement was so successful that it led to a year-long retainer, where I acted as their on-demand brand partner. My work expanded to include updating website graphics and designing high-concept themes for their entire industry trade show presence.
The Process
I was brought in to establish a single, cohesive, and professional visual system. The initial project was to streamline all marketing collateral and social media graphics. This engagement was so successful that it led to a year-long retainer, where I acted as their on-demand brand partner. My work expanded to include updating website graphics and designing high-concept themes for their entire industry trade show presence.
The Outcome
The new, streamlined brand system transformed the marketing team’s efficiency and impact. It eliminated the guesswork, empowered the team to move faster, and dramatically elevated the quality of their brand in the market.
This new system allowed them to:
Double their campaign production
Generate thousands of leads for their sales pipeline
Visually outperform competitors at major industry events
Maintain impeccable brand quality and consistency, even while scaling velocity
The Outcome
The new, streamlined brand system transformed the marketing team’s efficiency and impact. It eliminated the guesswork, empowered the team to move faster, and dramatically elevated the quality of their brand in the market.
This new system allowed them to:
Double their campaign production
Generate thousands of leads for their sales pipeline
Visually outperform competitors at major industry events
Maintain impeccable brand quality and consistency, even while scaling velocity
The Outcome
The new, streamlined brand system transformed the marketing team’s efficiency and impact. It eliminated the guesswork, empowered the team to move faster, and dramatically elevated the quality of their brand in the market.
This new system allowed them to:
Double their campaign production
Generate thousands of leads for their sales pipeline
Visually outperform competitors at major industry events
Maintain impeccable brand quality and consistency, even while scaling velocity
“Judson’s work was phenomenal and he’s a great partner. Our brand never looked better. Our events, swag, and content really reflected who we were, helped generate thousands of leads in our pipeline, and ran rings around our competitors.
We were able to double the amount of campaigns we produced while our brand quality improved and remained impeccable. Not many marketing teams can say that.”
Julie Polito
Head of Brand + Content Communications, Osano
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