Track Record
Most B2B SaaS companies in high-trust categories are stuck in The Gray Dimension, a vast expanse of sameness where every competitor looks and sounds identical. I build the brand strategy and visual identity that gets a company out of it. Seed to Series B, mostly legaltech, compliance, and fintech.
Origin
DISCO: Series B to NYSE
I spent nearly nine years as Creative Director at DISCO, joining when it was a 30-person Series B startup and staying through its listing on the New York Stock Exchange.
The visual identity and brand strategy I built are still in use today. I built the sales enablement system of collateral, slides, and templates to keep reps on brand, even when they insisted on customizing their own pitch. And every year at LegalWeek New York, I ran a high-concept, funny campaign in a category where nobody else was.
By the time I left, I’d built a team that kept the brand running without me making everything myself, and executives came to me directly when something had to land in front of a client.
Discovering The Gray Dimension
Client work
Escape Routes Charted
I run Atomic Dynamo, a solo brand studio in Austin. Practicing since 2012, incorporated in 2025.
Privacy and compliance. A collateral system that doubled marketing output and generated thousands of leads.
HR SaaS. Brand attribute system, collateral design system, and a 26-page website redesign. Ongoing retainer.
Case Study Coming Soon
Legal benefits. Sales collateral system and website redesign, both developed to allow heavy customization for each client.
Case Study Coming Soon
Also:
Offers
Where to start
Gray Dimension Reckoning
$750
1 week
Brand Audit
A map of your category. I put your closest competitors side by side with you — headlines, colors, photography, the claims everyone is making — so you can see where the field is crowded and where nobody is standing. Written assessment and a 45-minute walkthrough. Actionable immediately, even if we don’t work together.
Atomic Dynamo Ignition
$8,500
6 weeks
Visual Identity
Brand strategy and visual identity in one fixed-scope engagement. I start from what's already true about your business rather than from a logo. You end up with a written brand strategy, a complete identity system, and the guidelines to deploy it everywhere.
