B2B brands don’t have to be boring. The Atomic Dynamo is a design process that combines exciting visuals and a considered brand strategy to get you noticed and drive consistent growth.
Judson Hermans is a designer, illustrator, creative director, and brand strategist with over a decade of experience creating brand designs that are powerful, imaginative, and strategic.
I founded Atomic Dynamo on the principle that B2B brands don’t have to be boring. The most powerful brands combine fun, imaginative visuals with rock-solid strategy, so they not only look great, but also perform great, too.
This isn’t just theory for me, it’s the playbook I developed over eight years in the trenches as the Creative Director at legal technology startup DISCO. I had the rare opportunity to build and scale a brand from a 30-person, Series B startup into a publicly traded, category-defining leader.
That journey gave me a crash course in the real-world challenges B2B SaaS companies face. I’ve lived the pressure of funding rounds, the need for sales velocity, and the complexity of empowering a rapidly growing marketing team. My designs developed a reputation in our market for being funny, exciting, surprising, or engaging in a way that our competitors just could not match.
If you’re ready to build a brand that is as strategic as it is imaginative, I’m ready to help you scale.
Let's have a 30-minute conversation to discuss your goals and see if we're a good fit. I'll provide immediate, actionable insights you can use, whether we work together or not.