Case Study

Osano

How a Cohesive Brand System Doubled Marketing Output and Generated Thousands of Leads
A collection of collateral one-pagers designed for Osano

“Judson’s work was phenomenal and he’s a great partner. Our brand never looked better. Our events, swag, and content really reflected who we were, helped generate thousands of leads in our pipeline, and ran rings around our competitors.

We were able to double the amount of campaigns we produced while our brand quality improved and remained impeccable. Not many marketing teams can say that.”

Julie Polito's headshot
Julie Polito
Head of Brand + Content Communications, Osano

Problem

Osano, a fast-growing B2B SaaS company in the compliance space, had recently undergone a rebrand. However, the new visual identity included extraneous elements that felt haphazard and unprofessional, holding back the marketing team’s ability to execute at a high level.

Process

I was brought in to establish a single, cohesive, and professional visual system. The initial project was to streamline all marketing collateral and social media graphics. This engagement was so successful that it led to a year-long retainer, where I acted as their on-demand brand partner. My work expanded to include updating website graphics and designing high-concept themes for their entire industry trade show presence.

Outcome

The new, streamlined brand system transformed the marketing team's efficiency and impact. It eliminated the guesswork, empowered the team to move faster, and dramatically elevated the quality of their brand in the market.

This new system allowed them to:

Double their campaign production

Generate thousands of leads for their sales pipeline

Visually outperform competitors

Maintain impeccable brand quality and consistency, even while scaling velocity

A promo graphic for Osano's Privacy Insider Podcast with Arlo GilbertA social media graphic promoting Osano's Privacy Pro Survival Summit virtual event from 2004A social media graphic promoting Osano's Privacy Pro Workshop in 2004A title treatment graphic for Osano's trade show competition called The O-Mazing RaceA diagram showing Osano's end-to-end privacy platformAn ad promoting Osano's ebook entitled "The ROI of Privacy Management"A title treatment graphic for Osano's trade show competition called The Enforcement Tracker ChallengeA graphic of a newspaper promoting Osano's newsletter entitled The Privacy InsiderA presentation cover in a 16-bit style for Osano's Certified Compliance Champion Course
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